A charity film series is a great PR strategy for charities as it raises awareness and creates greater interest in your cause.  It also lays solid foundations as part of your overall strategy and helps people understand why you are doing the work that you are doing. FilmKit, a film production kit for charities, has a wealth of guidance to help you create an engaging and impactful film. Here is our article breaking down How To Make A Successful Charity Film Series!

Creating a mission statement

One of the most crucial parts of creating a charity film is its mission statement. It should be clear, concise, and easy to understand. It should also make the audience understand why the charity is doing what it does.

Choosing a production company

Film production companies can be formed as a general partnership, limited partnership, LLC, or “C” or “S” corporation. There are pros and cons to each, but it’s important to choose a structure that is compatible with your goals. There are several factors to consider, such as liability protection, transferability of ownership, and tax considerations.

Setting a reasonable goal for a crowdfunding campaign

When creating your crowdfunding campaign budget, consider a number of different factors, including the total cost of production, the cast, crew, location, and equipment. Once you have these details, you can create a reasonable budget, which will cover most of your production expenses. It is also a good idea to outline the basic expenses of production and share them on your project page.

Creating an emotional connection with viewers

Creating an emotional connection with viewers is a key part of a great charity film. This can be done in several ways. For example, by using video content featuring actual people who have been helped by a charity, you can make viewers feel a connection to the cause. Another way to create this emotional connection is by incorporating on-screen text and voiceover to make the video interactive.

Creating a storyline

One of the most important aspects of creating a successful charity film is creating a relatable storyline for your characters. Whether these characters are real or fictional, they should be similar to your audience in terms of age, income, hopes and pain points. For example, consider the film Charity: Water, which follows the story of Hadjara, a high-achieving young girl who struggles with poverty and access to clean water. This storyline allows your audience to picture themselves in Hadjara’s position.

Creating an animation

Creating an animation for a charity film can be a great way to create a short film and engage audiences. It is also an effective marketing tool and can be inexpensive to produce, which makes it a good option for small charities. The main step in creating a film is to come up with a storyline, and an interesting plot is essential for engaging viewers. The style of the animation is also important, as different styles are necessary to convey different messages. For example, a film about serious issues may need a darker tone than a lighter one.

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